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How The East Was Won

Last week we announced the winners of the Potts Print (UK) Cultural Branding Award – Finnair Plc & Royal Northern College of Music (RNCM). Here’s a film that shows how the partnership between the two organisations worked, and how it helped grow the reputation of the college overseas and present opportunities for musicians in the far east to pursue their talents at one of the world’s leading classical musical institutions.

Find out more about the Bruntwood Arts & Business Awards 2011.

Visit the Potts Print (UK) website.

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