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Cancer Charities Unite to Fund New Patient ‘Quiet Area’ at Freeman Hospital

The mutual promise made between Sir Bobby Robson and his Newcastle United goalkeeper Shay Given to do something together in the fight against cancer is now being fulfilled.

During Sir Bobby’s final battle with the disease he was very active raising funds and awareness of the Sir Bobby Robson Foundation. Republic of Ireland goalkeeper Shay, who recently signed for Aston Villa FC, is equally passionate about raising funds to help improve cancer treatment and is a Patron of Macmillan Cancer Support.

When the two men last met they discussed a joint project that sadly could not be achieved during Sir Bobby’s lifetime. With the launch of a new cancer facility jointly funded by the two charities and provided by the Newcastle upon Tyne NHS Foundation Trust that promise has now been realised.


Launched today (Tuesday 26th July), the new quiet area will benefit visitors to the Northern Centre for Cancer Care, Freeman Hospital, Newcastle, who come from across the region for specialist treatment.

Tucked away in a peaceful corner of the hospital, it is now a comfortable space for visitors and patients to relax between appointments with books and a television. It is also stocked with useful information about cancer.



Sean Mattimore and Martyn Kimber, from the Client Services Team at Potts Print (UK), nominated Macmillan as their charity after winning the Car Share Scheme 2010. The scheme raised £1580. Approximately a third of it was donated to Macmillan, which they put towards creating the quiet area at the NCCC. 

The scheme has a number of altruistic objectives: to cut down on carbon emissions throughout the company; to encourage colleagues to get to know each other; to offer incentives for staff to help the environment; and to raise money for good causes. It works like this:

• Colleagues sign up for the scheme and choose one or more partners who live near them.

• They take turns driving each other to and from work (1 journey + 1 car = 1 car share).

• The number of care shares per year for each partnership are recorded, as well as mileage, petrol savings, maintenance savings, Tyne Tunnel toll savings and carbon emissions per car.

• The winners are the partners who have done the most amount of car shares.

• The donation amount from the company is equal to the amount saved on the items above.


Left-Right: Martyn Kimber, Lady Elsie Robson, Sean Mattimore

The remainder of the amount raised was given back to Potts Print (UK) employees as a reward in the form of gift vouchers. Here are the figures:

• 10 tonnes of CO2 emissions were saved.

• 13,190 miles of driving were saved.

• 24 participants from Potts Print (UK) took part.

• £915 was given back to staff.

• £600 was donated to charity.

There are 44 people signed up to the Car Share Scheme 2011, and the winners will again be able to nominate a charity of their choice.


To find out more about the people and organisations involved in realising the quiet area the NCCC you can visit the following websites.

Macmillan Cancer Support:

The Sir Bobby Robson Foundation:


Northern Centre For Cancer Care (NCCC)

Shay Given

For news about the work Potts Print (UK) does with local communities, subscribe to updates from the Atlas View blog via email (see above right).

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