A case study about the carbon balancing process undertaken by Potts Print (UK) this year is now live on the Two Sides website. The study continues the story of how the whole operation was carbon offset, by detailing how this initiative can benefit our clients both now and in the future.
Read the full case study here:
Two Sides is… ‘An initiative by companies from the Graphic Communications Supply Chain, including forestry, pulp, paper, inks and chemicals, pre press, press, finishing, publishing and printing. Our common goal is to promote the responsible production and use of print and paper, and dispel common environmental misconceptions by providing users with verifiable information on why print and paper is an attractive, practical and sustainable communications medium.‘
Their current advertising campaign, entitled No Wonder You Love Paper, attempts to further clarify the myths and facts surrounding the environmental impact of using paper through presenting research in an easily accessible way.
For example… ‘Almost 70% of paper across Europe is collected and recycled‘, and ‘Forests in Europe are 30% larger than in 1950.‘
Get the full story behind paper and print sustainability here: www.youlovepaper.info
Corporate Communications Manager
Potts Print (UK)
The first Carbon Balanced Printing Company in the North of England
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